Puropharm is delighted that you have visited our website and thanks you for your interest in our company. At Puropharm, data protection has the highest priority, which we pay special attention during our business processes. This statement is designed to provide you with information on how we are following the rules for data protection at Puropharm, which information we gather while you are browsing our website and how this information is used. The most important thing for you to know is that personal data will be collected only to the extent that this is required for technical purposes.
Collection and processing of personal data
– Google Analytics
This website uses Google Analytics, a web analytics tool by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA (“Google”). Google Analytics uses so-called “cookies”, text data, which are recorded on your computer and which enable an analysis of your utilization of the website. The information on your use of this website (e.g. time, place and frequency of your website visit including your IP address) generated by the cookie is transmitted to Google server in the USA and stored there.
The IP anonymization on this website is activated by the use of the tool “_anonymizeIp()”. For the purposes of IP anonymization, your IP address will alread be truncated by Google within Member states of the European Union or other member parties to the Agreement on the European Economic Area. Only in exceptional cases will the complete IP address be transmitted to a Google server in the USA and be truncated there. The IP anonymization on this website is active. Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing additional services related to website activity and Internet usage to the website operator.
To prevent information about your usage activities being collected by Google Analytics and processed by Google, you can use an opt-out browser add-on offered by Google for all standard browsers. This will tell the Google Analytics tool not to pass on any information about your website visit. You can download and install this as a browser plug-in here: https://tools.google.com/dlpage/gaoptout?hl=en
By using this website, you agree that the data Google collects about you may be processed in the manner previously described and for the purpose previously stated.
Marketing and Advertising
Your personal data will not be used for any other purposes, e.g. for advertising purposes, without your explicit approval. In this case we would send you a request.
We store personal data for as long as it is necessary to perform a service that you have requested or for which you have granted your permission, providing that no legal requirements exist to the contrary such as in the case of retention periods required by trade or tax regulations.
Puropharm deploys technical and organizational security measures to protect the information you have made available from being manipulated unintentionally or intentionally, lost, destroyed or accessed by unauthorized persons. Where personal data is being collected and processed the information will be transferred in encrypted form in order to prevent misuse of the data by a third party. Our security measures are continuously reviewed and revised in line with the latest technology.